Advocates of Drinking Responsibly

Within the regulatory framework, beer distributors provide not only choice and value in their products but also participate in a wide variety of programs that promote responsible consumption. Programs range from providing free taxi rides home for bar or restaurant patrons to sponsoring alcohol-free after-prom events and producing educational materials to help parents talk to their children about underage drinking Distributors also promote alcohol education initiatives, such as inviting guest speakers to schools and community centers to share their personal experiences involving alcohol.

Just as alcohol regulations vary from state to state, so do distributor-sponsored responsibility programs. All of the programs, however, share a common goal; to promote safety in the communities where our families life, work and play.

Iowa’s independent beer distributors, entrusted with a privilege granted by both the state of Iowa and the federal government, receive brewer and importer shipments, warehouse and transport bottles, cans, cases and kegs to the shelf of every store, restaurant or neighborhood bar through a safe, transparent and accountable system and support brewers with a dedicated local sales and marketing force.

Iowa’s beer distributors work to introduce new brands into the market and to ensure that consumers can choose from a vast selection of beer driven by consumer demand. Hundreds of independent brands from more than 200 brewers are available on retail shelves across the state because of Iowa’s independent distribution system.


The beer industry actively promotes responsible consumption of our products and is making a difference.



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Just The Facts


A short rundown of the most pressing issues in the beer industry.