|
- Traffic fatalities
in Iowa have plunged by 30 percent
in 2004, with tougher
drunken-driving laws and seat-belt use
getting the credit.
- So far this year,
108 people have died on the state’s roads,
compared with 154 killed during the same
period in 2003.
- Iowa’s fatality rate
for 2003 is 1.43 deaths per 100 million
vehicle miles traveled (VMT), the
second lowest rate ever recorded.
Iowa’s rate compares favorably to the
National rate of 1.51 deaths per 100
million VMT.
- The number of Iowa
alcohol-related traffic fatalities in 1999
through 2003 represent the lowest
five years on record.
- During 2002, Iowa
had the fourth lowest percentage
of alcohol-related fatalities in the
entire nation according to the National
Highway Traffic Safety Administration.
- Traffic deaths in
Iowa set a 57-year low in 2002. A total
of 404 fatalities were recorded,
down 42 or 9% from the 2001 total
of 446.
- Over the past 10
years Iowa’s fatality rate has dropped
from 2.15 to 1.43, a decline of more
than 33%.
- Iowa alcohol-related
traffic injuries totaled 2,443 in 2000,
down 38% since 1990.
- As of January 1,
1999, Iowa instituted a graduated
licensing law for drivers’ ages 16 and 17.
- During 1999, the
first year of the new GDL (graduated
driver license), traffic citations issued
to 16-year-old drivers declined 20%.
- Improvement
continued through 2002 with traffic
citations for 16 year-olds declining
by over 5,000 or 37% from 1998 totals.
- Sixteen-year-old
drivers were involved in 4,588 crashes in
2002, down 1,618 or more than 26%
from the 1998 total of 6,206.
- Improvements in
public awareness, education and
enforcement spearheaded reductions of more
than 50% in Iowa and 40% nationally in the
number of drinking drivers under age 25 in
fatal crashes since the 1980’s.
(Sources:
Iowa Governor’s Traffic Safety Bureau, Iowa
Department of Public Safety: Traffic
Fatalities Fact Sheet – April 2004, Alcohol
Fact Sheet – April 2004, Young Driver Fact
Sheet – April 2004, and an excerpt from a
Des Moines Register article by
William Petroski, 5/26/04)
WE’RE PART OF THE SOLUTION
The beer industry actively promotes responsible consumption of our products -
and is making a difference.
Statistical Handouts
Beer wholesalers and brewers are absolutely committed to reducing drunk driving, illegal underage drinking and alcohol abuse. They are deeply involved in the communities in which they live and do business. The industry has spent over $200 million over the last 10 years to fund research, public safety, and education and prevention campaigns to curb alcohol abuse.
Advertising
The industry uses advertising to promote responsible use of its products.
- Beer advertising has been governed by an industry ad code for more than 50 years. Since the repeal of Prohibition, the government has enforced a comprehensive set of regulations governing marketing practices of the alcohol industry at the state and federal level.
- In September 1999, the Federal Trade Commission identified as best practices the self- regulation procedures the major brewers comply with.
- Brewers obey the Beer Institute Advertising and Marketing Code and follow the Guidelines for campus advertising developed by the inter-Association Task Force on Campus Alcohol Issues, which require approval of appropriate campus officials before any marketing is conducted on campus.
- The brewers have produced a wide variety of broadcast and print public service materials to send moderation messages to adults who choose to drink, and clear "no use" messages to those who are underage. Examples include these well-known campaigns: "Know When to Say When", "Think When you Drink", "Drink Smart or Don’t Start", "Make the Right Call", "Family Talk", Let’s Talk", "Courage to Care" and "21 Means 21".
- Beer wholesalers place radio public services announcements (PSA’s) with messages of responsibility and safety -- tracking shows the PSA’s reach more than 200 million listeners annually.
Other Campus Programs
Brewers and beer wholesalers do not want the business of underage youth PERIOD.
- Brewers, wholesalers and retailers are committed to reducing underage drinking. Through programs such as "Alcohol, Drunk Driving, and You" (ADDY), "Family Talk About Drinking," and "Let’s Talk Over a Beer, "the brewing industry is helping parents deal with issues relating to underage drinking.
- The industry is a major contributor to National Collegiate Alcohol Awareness Week, the premier anti-abuse college event of the year that is held on more than 3,000 campuses.
- Other programs directed at the college crowd include BACCHUS, a national peer network organization with over 700 chapters nationwide, and TIPS for the University, a two-hour training course for students, dorm advisers, and on- and off-campus licensed beverage servers.
Retailer Programs
Brewer and wholesalers also work cooperatively to provide point-of-sale materials to help in checking Ids and to reinforce the responsibility message.
- In partnership with the Governor’s OFFICE OF DRUG CONTROL POLICY, Iowa beer distributors distributed "Are You 21?" underage drinking posters to over 9,000 Iowa retail establishments. The underage drinking poster campaign was designed by IWBDA in an effort to help curb underage purchase and consumption of alcohol.
- Over 1,000,000 "We I.D." cards are distributed annually nationwide to help retailers spot fake driver’s licenses.
- Brewers and wholesalers promote Designated Driver Programs at retail establishments. Over 80 million Americans have used the program.
Community and Education Involvement
- Iowa wholesalers serve as leaders in their communities, serving on boards, active in service organizations, contributing to their local school system at both high school and college level and forming and contributing to the development of local and state partnerships and coalitions.
- Iowa beer wholesalers spend over $750,000 annually providing responsible use programs in their local communities and state.
- Iowa beer distributors contribute over $500,000 annually to charitable and civic organizations.
-
Iowa beer distributors know that it isn’t just one person or one organization that makes a difference –
IT TAKES EVERYONE TO MAKE A DIFFERENCE!
Click for Printer Friendly Version of this Section
Contact the IWBDA Staff:
Sheila Douglas, Executive Director - sheila@iwbda.org
Cheryl Sinclair, Administrative Assistant - cheryl@iwbda.org
Site design and hosting by:
Contact ZebraHost
|
|
